PBR and NPR

April 19, 2006

PBR Can

On his blog holaolah, Ryan observes that Pabst Blue Ribbon is now sponsoring NPRs “All Things Considered.” He notes “In recent years, PBR has enjoyed a bit of a comeback, especially with live music venues. It’s a fashionable beer for the indie set.”

When I was a bartender several years ago near Union Square, I had a Tuesday afternoon crowd of business men who’d come in to get trashed as cheaply as possible on PBRs and Schaffers. These days, we serve PBR at the UCB Theater for $2. While I see the UCBT as a pretty hip place, my impression of PBRs brand identity has been unaffected. But I guess the evidence speaks for itself. De facto, PBR is fashionable.

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