April 19, 2006


On his blog holaolah, Ryan observes that Pabst Blue Ribbon is now sponsoring NPRs “All Things Considered.” He notes “In recent years, PBR has enjoyed a bit of a comeback, especially with live music venues. It’s a fashionable beer for the indie set.”

When I was a bartender several years ago near Union Square, I had a Tuesday afternoon crowd of business men who’d come in to get trashed as cheaply as possible on PBRs and Schaffers. These days, we serve PBR at the UCB Theater for $2. While I see the UCBT as a pretty hip place, my impression of PBRs brand identity has been unaffected. But I guess the evidence speaks for itself. De facto, PBR is fashionable.


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